Feline Friendly Consulting for Veterinary Clinics and Pet Brands

Compassionate, practical, and collaborative — with over 15 years of feline veterinary experience.

White cat playing with a toy mouse — representing the calm, enriched environment of feline friendly veterinary care
Cat receiving a gentle veterinary exam wrapped in a towel using feline-friendly handling techniques

Feline Friendly Team Training

For many vet professionals, cats can seem to behave mysteriously or unpredictably. The result is that team members may default to restraint techniques that increase fear and stress — impacting safety for cats and staff alike.

I provide customized feline-friendly handling training for veterinary teams, shelters, and pet professionals. Sessions are typically 1-2 hours and can be delivered in person or virtually. Topics include:

  • Recognizing the body language of feline fear, anxiety, and stress

  • Feline-friendly exam and tech appointment techniques

  • Handling for sample collection and imaging

  • Creating a more cat-welcoming environment

Whether your team is new to feline-friendly concepts or looking to sharpen existing skills, training is tailored to your team’s current knowledge and experience.

Feline Friendly Clinic Implementation

Calm cat being held by a veterinarian during a feline-friendly veterinary exam

Knowing that cats need a different approach is one thing — actually changing how your clinic operates is another. Between seeing patients, managing staff, and running a business, finding the time and expertise to move in a feline-friendly direction can feel overwhelming.

I work with veterinary clinics one-on-one to assess their current environment and workflows and provide practical, prioritized recommendations for improvement. Engagements are customized to your clinic's needs and can include an in-person walkthrough, virtual consultation, or both. Every step toward a more feline-friendly practice — however small — makes a difference your cat patients will feel.

Cat engaging with a food puzzle after a feline behavior consultation with My Family Cat

Feline Subject Matter Expertise for Pet Brands

My feline expertise has been recognized by publications including the New York Times Wirecutter and Business Insider, where I serve as an ongoing feline medical reviewer. I work with pet product companies and cat-focused startups as a veterinary consultant — providing product review, content accuracy checks, and expert guidance to help brands build trust with cat owners.

I currently consult for Knead, a cat product company. I particularly enjoy working with cat-loving startups and am always open to creative collaborations.

Get in touch with Dr. Julie Liu